Understanding the problem ensures that we have understood correctly:
Это позволяет подобрать решения, котThis allows you to select solutions that will help you achieve your goal, and to assess in advance whether you will be able to achieve the expected results. If the probability is low, we offer alternative solutions.орые помогут достичь цели, и заранее оценить, удастся ли достичь ожидаемых результатов. Если вероятность низка — мы предлагаем альтернативные решения.
To draw up an understanding of the problem, we call the client or personally visit the client. The conversation takes approximately 1.5 hours and is conducted in an interview format. We will write down the results of the conversation as we understand it, and send it to you for approval.
You do not need to guess what to write about on the site and how to differentiate yourself from competitors. We will call your customers and learn from them what is important to them in your product or service. This is not a typical telephone survey of a robot. We conduct a live interview, show interest, ask clarifying questions. People like this and they do not give typical answers "yes / no / price / quality", but share problems and detailed opinions.
This research format allows you to see the situation not from the side of the seller, but from the side of the buyer. This will give you an understanding of what to tell customers to buy. Allows you to advertise with maximum impact. You will receive an objective assessment of your proposal, find out your strengths and weaknesses.
Before starting development, we work out the structure of the site. We concentrate on what to tell and in what sequence. This is how the scenario of the sale on the site is built, the proposal is being worked out.
A prototype is a diagram of your future site. A draft with texts and images, which can be easily corrected if necessary. We will definitely agree on the prototype with the client. Otherwise, all the pitfalls will emerge at the design or layout stage, and there it will be much more difficult, longer and more expensive to fix something.
The prototype makes the work on the site predictable. Often, the design is done first, and then the site is filled with content. But then it turns out that there is no necessary information and it is not clear how to fill the site. We work out the logic of the story in advance, select facts and evidence for everything written, select images. Thus, the prototype increases the conversion of the future site. Shows what information is available and what is missing. Helps to avoid further site redesigns.
Website design is not a creative inspiration, but strict adherence to the rules that we have taken out in a separate checklist. This is important, because at the design stage, you can “kill” everything that has been done before. The design should have a positive effect on the conversion of the site, and not just correspond to fashion trends and please the customer.
We do not follow the lead of the client and do not only do what he wants. We make every design decision consciously and can justify why this is the best option. The selling design focuses on important details, suits the company in terms of style, creates the necessary sensations for visitors, and adapts to the target audience.
Most likely, programming is something incomprehensible to you. But you don't need to figure it out. We undertake the technical work.
When developing, we lay the potential for further development. When scaling, you do not have to redo the site from scratch. Often, developers make a website on their own platforms, which have limitations. For example, every new page has to be done from scratch. Swapping the blocks in places is a simple task, but it simply will not work, otherwise the entire content of the site will "go".
The scope of the task
Plans for further development
Features of the product or service
Availability of a website and ready-made materials